In our busy, digitally-connected world, does sending a quick text or email checking in on someone really make an impact on the receiver? Science says… yes!

Leaders, you’re doing feedback all wrong and it’s threatening your ability to make a good feedback culture and drive excellence. Feedback is never neutral, how it’s communicated and by who matters. Want to get excellence from your people? Think about the human side of feedback.

Have you heard of the wisdom of the crowd? Estimates made by a crowd tend to be more accurate than an individual. But what if that crowd is… the voices in your head?

There is a myth out there that humans only use 10% of their brain. Although there may be some people in your life that you believe to use even less of their brain than that (I kid, of course!), this is but a myth. Healthy humans actually use all parts of the brain.

In the face of extreme pressures to be productive, methods have arisen - like that of the Pomodoro Technique - promising to ‘hack’ your focus to get more done. Counterintuitively, such approaches typically suggest you can be more productive if you take a break. Is this really true? Science says… yes!

What’s the big deal about January 1st as being a day to set and start new goals? Why not just start a new goal at any old time of the year? It comes down to three super cool concepts: the mental accounting of time, hyperbolic discounting, and social norms. Want to learn more about what those are? Check out a REVAMPED version of my very first Behavioural Sassonomics blog post from 2017 to kick off the new year with some new knowledge!

If I scratch your back, you’ll scratch mine, right? But does the power of a favour already done get stronger or weaker over time?

We live in a corporate culture where feedback is considered gold. But, in reality, not all feedback is fair or valuable. Might there be a difference in quality or reliability of feedback depending on who gives it to you? Absolutely.

There is a general concept in the corporate world that employees and leaders alike need to endure and be more resilient. But what does resiliency really look like? Spoiler: it has a lot to do with how you rest and recover.

We'd like to think that what we make our grocery decisions based on what's run out in our fridge at home. But it turns out that something as arbitrary as what music is being played in the store can impact what you buy. Are you being swayed by the music?

eCommerce has boomed in the pandemic as a result of lockdown measures that shut down store capacity and limited physical access to stores. But, come on now shoppers, let’s be honest - we aren’t just ordering necessities. Some of our online purchases have been downright weird and ‘non-essential”. Why is that?

What you spend your money on for Valentine’s Day means more than you think.

What does behavioural economics say about the mad rush for toilet paper this week? Read on to find out!

What you spend your money on for Valentine’s Day means more than you think.

Ever felt like a product speaks to you? Maybe it’s because of how we judge it’s face.

Colours impact consumer behaviour. Does it impact the way YOU buy?

Part 2 on trust - how to use behavioural economics to build brand trust.