On The Basics

Introducing On The Basics! A new video series from Behavioural Sassonomics, where Dr. D explains the basics of Behavioural Economics and beyond.

It is my hope that this series of videos will help my readers understand the principles of Behavioural Economics, and how they can harness them to lead more productive and happier lives.

You should watch it and subscribe for all the updates! Especially if you want to sound extra smart on that next zoom meeting ;)

On Biases

The Peak-End Rule, the Availability Heuristic, the Sunk Cost Fallacy. What are these biases and why are they so central to the study of Behavioural Economics? Dr. D explains in the first instalment of On The Basics - On Biases.