All in Everything Else

On What’s The Big Deal about January 1st for New Goals?

What’s the big deal about January 1st as being a day to set and start new goals? Why not just start a new goal at any old time of the year? It comes down to three super cool concepts: the mental accounting of time, hyperbolic discounting, and social norms. Want to learn more about what those are? Check out a REVAMPED version of my very first Behavioural Sassonomics blog post from 2017 to kick off the new year with some new knowledge!

On The Big Purse Principle

Why is it that the bigger my purse, the more stuff I seem to carry around? Shouldn’t it be that I have my essentials and the size of the bag is irrelevant? It turns out we are wired to seek out more… and more, and more! But what are we going to do about it?