On The Big Purse Principle

Why is it that the bigger my purse, the more stuff I seem to carry around? Shouldn’t it be that I have my essentials and the size of the bag is irrelevant? It turns out we are wired to seek out more… and more, and more! But what are we going to do about it?

On Talkin' Politics

Eyes are glued to the lead-up to the US Presidential Election. Yes, the outcome of the election could have wide impacts on everyday life, but did you know it can impact friendship as well? New research finds that if you’re going to talk politics, you’re better off talking to a stranger!

On Choosy Coffee Chats

There are all kinds of articles out there giving advice on how to ask someone you professionally admire out for a coffee chat (because we all know how important networking is in getting a job and moving up The ladder). But what about the kind-hearted yet unbelievably busy invitee? Let’s acknowledge that we can’t help everyone. Today we explore how to choose who to help, and how to say no (when appropriate).

On Being Hot

With all the judging of the ‘hotness’ of others that we do as a society – like what we all secretly do when we watch The Bachelor – you would think we’d have a pretty stable sense of what is “hot” and what is “not”. But it turns out our sense of attractiveness is actually swayed by… how hot we are ourselves.

On Tips And Tricks For Working From Home

With September just around the corner, it looks like many of us are going to be continuing to work from home or even experience a completely online university term. Oh but the Zoom fatigue! What are we to do? Don’t worry, Sassonomics has found some tips and tricks for you to try to get the most out of your virtual reality. [5 minute read]

On Taking A Lunch Break

Eating lunch at your desk again? Even though we know that taking breaks are important, a shockingly high number of office workers don’t take a lunch break. Can we overcome this ‘hard work’ culture and related judgement? My take is: yes, with a side salad, please!

On Everything Being Cake

Why is everything cake? The current fad of exquisitely made cakes that accurately mimic the look of everyday objects is taking the internet by storm. If you are finding this more creepy than impressive, you are not alone. This feeling can be explained by the Uncanny Valley phenomenon.

On the Psychology of Crossing The Street

What makes human jaywalkers like gazelles on the African savanna? Because they engage in communication through behaviour to deter dangerous predators (i.e., vehicles) from hitting them and causing harm. This communication is known as signaling, and it can sometimes be dishonest.